We're looking for 5 home-service business owners in Singaporewho are tired of guessing where next month's customers are coming from.
On a free 30-min call, we'll review your online presence, website and social media, show you where your competitors are getting their leads, and hand you a 90-day growth plan.
- Scaled a client from under 100 to 600+ enquiries a month
- Ex-Google, ex-TikTok
- Real numbers, every month
- Specialised in home services only
Limited slots: we only take 10 calls per week. Founder-led, so every account gets full attention.
We only work with home-service businesses: renovation contractors · interior designers · window & door specialists · aircon · movers · cleaners · painters · flooring · curtains & blinds
Trusted by home-service businesses across Singapore
This is built for serious home-service business owners.
This is for you if…
- You run a home-service or renovation business in Singapore
- Your enquiries are inconsistent — busy one month, quiet the next
- You've tried an agency or freelancer but they overpromised and under delivered.
- You can invest around S$2,700 a month to start, ads included
- You or your team can reply to a lead within the hour
This is not for you if…
- Your total budget is below S$2,700 a month. Below that, ads don't get enough data to learn — you'd spend money without a clean answer either way
- You want a guaranteed number of leads in writing. We don't do that, and anyone who does is guessing
- You want to be charged per lead. Pay-per-lead rewards volume, not quality — that's the exact problem you're here to fix
- Nobody in the business has time to answer the phone when leads come in
You're good at the work. It's the enquiries that give you headache.
Inconsistent leads
Carousell full of lowballers. Telegram group buys getting more competitive every week. No consistent leads, so you cannot hire, cannot plan, cannot say yes to a bigger job.
Tried agency, tried freelancer
Overpromise, under deliver. No transparency on where the money went. Low-quality leads, low sales. Wasted your money and your time.
Traditional marketing is slowing
Lift stickers, flyers and referrals still work, but there is no plan B. The answer is not to drop them. It is to do both, traditional and online, so enquiries come every month.
The Home Services Lead Engine
We review your online presence, recommend the right ads strategy for your trade, and run it — Google Ads, Meta Ads or TikTok Ads, with every number reported to you monthly.
- Know where every enquiry came from and what it cost you
- Stop quoting lowballers — targeting built for homeowners ready to commit
- A channel you own, on top of your referrals — so quiet months stop being a surprise
One system, one niche, numbers open. Book the call and we map it for your business.
5 new clients a quarter. If the quarter's full, we'll tell you on the call and put you first in line for the next one.
Most agencies vs ScaleCraft Digital
Same budget. Very different outcome. Here is what actually changes when the work is built for one trade only.
From struggling with inconsistent leads, from under 100 enquiries a month to over 600+.
One Singapore contractor came in with inconsistent enquiries and no idea what their marketing was doing. We rebuilt their Google Ads, Meta Ads and SEO. Enquiries scaled past 600+ a month.
Verified real data on Google Analytics 4.
Results vary by business, market and budget. This is one real client, not a guarantee of future performance.
Three steps. Nothing fancy. Just done properly.
- 01
Fix the foundation
Before any ads, we tell you exactly what to fix. Website, Google reviews, tracking. Ads pointed at a weak website just burn budget faster.
- 02
Turn on the enquiries
Google Ads for people already searching. Meta Ads for people who don't know you yet. Video of your actual work, because homeowners buy what they can see.
- 03
Report and improve
Every month: what was spent, how many enquiries, cost per enquiry, and what we're changing next. You always know the numbers.
30 minutes. Three things you leave with.
Before we speak, we go through your website and pull what your closest competitors are running. That prep happens whether we work together or not.
Your website and social media review
Where homeowners lose trust before they enquire. If it's already solid, we tell you that too.
Your competitor analysis
Where your biggest competitors are getting their leads, and what you can take from it.
Your Tailored Growth Plan
A 90-day step 1-2-3 deck, yours to keep.
Who should come: the owner or whoever controls the budget. We talk real numbers.
If nothing in the review is new to you, say so and we end the call early. You keep the deck either way.
What working with us actually looks like.
It has been a great experience working with Emmett over the last 2 years. Emmett is always ready and quick to answer any queries and patient in explaining. If we ever hit a roadblock or issue, he is quick to find solutions and goes the extra mile to ensure everything is running smoothly. His expertise in SEO and Google Ads has consistently delivered strong results, helping us improve our online visibility and drive more traffic to our site.
Previously, we worked with freelancers who didn't share any data, so we never knew how our marketing was performing. Emmett guided us through the process and gave us clarity and confidence in our marketing. What we really appreciate is the transparency. We can clearly see our traffic growing organically while Google Ads is being continuously optimised.
He asked the right questions, understood my business quickly, and paced the project smoothly so we could launch on time without any stress. Emmett didn't just follow instructions. He offered thoughtful insights, understood what our audience wants, and nailed the tone across the site and social channels.
Hi, I'm Emmett.
I started ScaleCraft after speaking to contractor after contractor with the same problem. Good at the work. Enquiries never consistent. Still depending on referrals, flyers or lift stickers, while homeowners were already comparing them online.
I know that feeling. I ran my own ecom business from 2018 to 2022 — S$1.7M revenue on S$300K of ad spend, my own money. Then 7 years inside the platforms, at Google and TikTok, managing everyone from small local businesses to big-budget clients.
So I know the platforms from the inside. And I know what it feels like to ensure every marketing dollar spent must come with ROI.
That's the only reason ScaleCraft exists.
I started ScaleCraft Digital for one reason: to help home-service businesses get consistent leads and scale, transitioning from traditional marketing to a proper omni-channel setup, online and offline working together.
Homeowners are already choosing. The only question is whether they can find you.
One free 30-minute strategy call. Your website and social media reviewed, your competitors' strategy laid out, and your Tailored Growth Plan — a step 1-2-3 deck you keep either way.
No hard selling and fluff. If we're not a fit, we tell you on the call. We only accept 5 clients a quarter.